Consumers have more power than ever now because of social media—they are able to control the conversation. But the brands that interact with their audience through social media enable a two-way communication that allows them to better connect with their audience. So we found a tool to help manage that conversation.
Using a tool like HootSuite allows you to schedule posts, monitor conversations and hashtags, and communicate individually with attendees.
During the event, live tweeting helps the audience (near and far) follow along with the event’s highlights. When done correctly, it tells the audience to “look here!” “follow us!” and “see what we’re up to!”, leading to more engagement and a wider reach.
Benefits of Using HootSuite
HootSuite, specifically, is easily adapted to an event’s needs and can monitor multiple social platforms in one place.
After the event, HootSuite has a fantastic analytics report that can show the social ROI. It clearly shows how the hashtags performed, who was interacting with your tweets, and how many retweets and mentions a tweet received.
Most importantly, with all this information in one place, it can provide insights on the attendees’ feelings of the show—insights that could not be attained elsewhere. These insights can help brand managers form new strategies to further connect with their audience, or inform them of what worked or didn’t work according to their objectives.
So what’s your social plan? Don’t know? HootSuite can help you figure it out. Venture into the vast world of social media and refine its strengths to make it work best for your company’s needs.